Continuous discovery made simple

Execute your opportunity-solution-tree; conduct customer interviews, prioritise opportunities and test solutions, so you can make informed product decisions.
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Get Started with your Free Forever account, plus 60 interview minutes and more
Hybrid User Interviews

How It Works

Like with the opportunity solution tree, you learn user problems from user interviews (or other research methods), ideate and test solutions so you are left with a prioritised set of opportunities.
1

Set up Customer Interview

Create studies with screening, interview and prototype/website testing questions. Simple as adding a question type and configuring it (e.g. add Figma link)

2

Recruit Participants

Specify recruitment criteria with the query builder then publish the study. The recruitment and screening are done automatically (or share the generated web link).

3

Conduct User Interviews

Use the built-in video chat system to conduct user interviews. Users participate/reschedule/cancel via the link in the email or directly in your website.

4

Analyse Findings

Survey like report is generated, transcripts and initial analysis are done automatically (ready for you to review and edit if necessary).

5

Synthesise Opportunities

Filter down to find key insights (or automate it), as the qualitative data is now quantitative and weighted.

6

Ideate Solutions

Brainstorm solutions ideas for each opportunity, with Figma prototypes or our build-in tool (whiteboarding, prototyping & app building).

7

Construct Prototypes

Use the built-in real fidelity prototyping tool (or import from Figma) to bring the ideas to lives ready for moderated/unmoderated testing.

8

Prototype/Website Testing

In user interviews participants can perform tasks, without screen sharing or being sent prototype/website links. Reports are auto-generated.

9

Re-prioritise Roadmap

With the opportunity hub, you have a prioritised set of opportunities, with their related research and solutions devised ready to be added to your existing roadmap.

Repeat

It's continuous product discovery all-in-one. It's your flywheel for achieving product and business outcomes, through deeply connecting with users.

Key Features

These features help you continuously get from a research goal to a prioritised set of product opportunities.

It's simple for your users, too

Provide convenience to users by allowing them to schedule/participate in user interviews and submit feedback without leaving your website.

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OR Use the Standalone Web Links

Enter with Assumptions, leave with a Deep Understanding & Connection with your Users